Privacy Policy

Carrot Rewards – Privacy Policy

CARROT Insights Inc., formerly Social Change Rewards Inc. (“SCR”, “CI”, or “we”, “us”, “our”) recognizes the importance of privacy and the sensitivity of personal information.  As a private sector company, CI is subject to the federal Personal Information Protection and Electronic Documents Act and all substantially similar provincial legislation (the “Privacy Laws”).  This Privacy Policy outlines how we safeguard and manage the personal information that you submit to us through any means, including through the Carrot Rewards mobile application (the “App”) and our website (the “Website”) (collectively, the “Services”).


By accepting the Terms of Use for the Services, you consent to the collection, use and disclosure by CI of your personal information for the purposes described in this Privacy Policy.  Your consent will be effective from the date that you confirm acceptance of the Terms of Use until the date that you withdraw consent. The Services are for use in Canada by Canadian residents only. If you are located outside of Canada, exit and delete the App from your mobile device, and if you are using the Website, exit the Website.

Your Privacy Rights

Under the Privacy Laws, CI is required to collect, use and disclose personal information only by lawful and fair means.  To ensure this accountability, we have developed this policy, and trained our staff about our policies and practices.

What is “personal information?”

Personal information is any information that identifies you, or by which your identity could be deduced.

Why do we collect personal information from you?

We collect personal information from you to:

  • Create a unique profile within the Services in order to provide relevant and targeted offers to you
  • Associate you with your selected loyalty points program and account for the purpose of awarding your earned loyalty points to you
  • Better understand your preferences and tailor offers to you based on those preferences
  • Better understand our Services’ usage and trends, to improve our Services’ performance, build knowledge and conduct research around user attitudes, motivations, and health behaviours

When will we collect personal information from you?

We will collect information that you provide to us in connection with your use of the Services when you (a) register as a user of the Services; (b) make changes to your user profile information; (c) connect your loyalty points account to the Services; (d) complete offers or surveys through the use of the Services; and (e) send email messages, queries, or other information to us through the Services.

If you are using our App, in order to enhance your user experience of the Services, we will ask you for permission to access and collect information from your mobile device, including but not limited to, geo-location data, accelerometer/gyroscope data, your mobile device’s camera, microphone, contacts, calendar and Bluetooth connectivity in order to operate additional functionalities of the Services. For example, we may request permission for geo-location data to enable “tagging” of your posted Content.

Wherever possible we collect personal information directly from you, but we may also obtain information about you from other sources: for example, if you register for a Carrot Rewards account, you will be required to provide your name, email address, date of birth, postal code, gender and the collector or account number of any loyalty program that you wish to connect to your Carrot Rewards account. If you register for a Carrot Rewards account via a third party social media network, you authorize Carrot Rewards to collect from the third party network the personal information you provided in your third party network account so that we may pre-populate the registration and other relevant fields of your Carrot Rewards account. Your use of third-party networks remains subject to the terms and conditions and policies you have agreed to with such third-party network providers.

Disclosure of your Personal Information

CI will disclose only the following information to third-party loyalty points partners:

  • Your collector or account number associated with the specified loyalty program; and
  • The number of points earned by participating in activities related to the Services.

We do not disclose any additional personal information to any third party to enable them to market their products and services.  Any information provided to any third party, including the government, will only be provided at the aggregate/de-identified level such that no individual can be uniquely identified or linked to the information.

We may transfer any information we have about you in connection with a merger or sale involving all or part of our business or as part of a corporate reorganization or stock sale or other change in corporate control.

Under certain circumstances, CI will disclose your personal information:

  • when we are required our authorized by law to do so, for example if a court issues a subpoena;
  • when you have consented to the disclosure;
  • when the services we are providing to you require us to give your information to a third party your consent will be implied, unless you tell us otherwise; or
  • where it is necessary to establish or collect amounts owed to us.

Transfer to Service Providers

In addition to the disclosures listed above, we transfer information to our service providers for processing and/or storage.  We require that our service providers use reasonable safeguards to protection personal information under their control from loss, theft and unauthorized modification and disclosure.  Our service providers are only permitted to use your personal information in order to provide services to us in relation to the Services; for example, the following types of information are provided to our service providers for processing and/or storage:

  • Information automatically collected through the Services: The information automatically collected about that is provided to our service providers may include, but is not limited to, device ID, device type, browser type and version, geo-location information, computer and connection information, statistics on page views, traffic to and from the App and our Website, ad data, IP address and standard web log information. 
  • Cookies and Web Beacons: Information about your use of the Services, as evidenced through cookies, locally stored objects, and web beacons may be disclosed to our service providers.  Cookies are small bits of information that are transferred to and stored in separate files within your computer or phone’s browser.  A cookie may remain on your computer or phone after the session finishes (until the cookie expires or is deleted by you).

Service Providers Outside of Canada

Occasionally we might use service providers located outside of Canada to process and/or store personal information for us.  Please note that personal information in the custody of these service providers may be subject to access by the law enforcement authorities of those jurisdictions in which the service providers are located.

Our Privacy Officer, whose contact information is provided below, can provide further information about our policies and practices regarding service providers located outside of Canada and further information about how these service providers, collect, use, disclose or store personal information on CI’s behalf.

Effect of Consent and Withdrawal of Consent

If you provide your consent to the collection, use and disclosure of your personal information as set out in this Privacy Policy, the Services will provide a personalized reward point experience for you and you will have the ability to earn loyalty points for qualifying offers from your loyalty points program providers that you have connected to the Services.

You are free to withdraw your consent to our collection, use and disclosure of your personal information at any time.  However, if you choose to do so, the Services will not perform its functions and you will not be able to earn loyalty points on qualifying offers.

Updating Your Information

Since we use your personal information to provide services to you, it is important that the information be accurate and up-to-date.

If any of your information changes, please inform us so that we can make any necessary changes.

Is My Personal Information Secure?

CI takes all reasonable precautions to ensure that your personal information is kept safe from loss, unauthorized access, modification or disclosure.  Among the steps taken to protect your information are:

  • premises security;
  • restricted file access to personal information;
  • deploying technological safeguards such as security software and firewalls to prevent hacking or unauthorized computer access; and
  • internal password and security policies.

Access to Your Personal Information

You may ask for access to any personal information we hold about you.

Summary information is available on request.  More detailed requests which require archive or other retrieval costs may be subject to our normal administrative fees.

Correcting Errors

If CI holds information about you and if you can establish that it is not accurate, complete and up-to-date, CI will take reasonable steps to correct it.

Can I be Denied Access to My Personal Information?

Your rights to access your personal information are not absolute.

We may deny access when:

  • denial of access is required or authorized by law;
  • when granting you access would have an unreasonable impact on other people’s privacy, unless the requested information is severable from the personal information of other people; and
  • to protect CI’s confidential commercial information.

If we deny your request for access to, or refuse a request to correct information, we shall explain why.

CI does not use your Social Insurance Number or other government issued identification as a way of identifying or organizing the information we hold about you.

How Long do you Keep my Personal Information?

We keep your personal information as long as is reasonably necessary for us to complete our dealings with you, or as may be required by law, whichever is longer. CI will destroy all personal information associated with accounts that are inactive for longer than 1 year.

Communicating with Us

You should be aware that email is not a 100% secure medium, and you should be aware of this when contacting us to send personal or confidential information.

Changes to this Privacy Policy

Since CI regularly reviews all of its policies and procedures, we may change our Privacy Policy from time to time.  Please check back often for updates.  Your continued use of the App means that you provide your consent to the collection, use and disclosure of your personal information as set out in the updated Privacy Policy.

Request for Access

If you have any questions, or wish to access your personal information, please write to our Privacy Officer at:

CARROT Insights

Privacy Officer
330 – 20 Richmond St E
Toronto, ON
M5C 2R9


Employment Inquiries

If you apply to CI for a job, we need to consider your personal information, as part of our review process.  We normally retain information from candidates after a decision has been made, unless you ask us not to retain the information.  If we offer you a job, which you accept, the information will be retained with our privacy procedures for employee records.

Web Site

Our Website and App contain links to other sites, which are not governed by the Privacy Policy.

On our Website, like most other commercial websites, we may monitor traffic patterns, site usage and related site information in order to optimize our web service.  We may provide aggregated information to third parties, but these statistics do not include any identifiable personal information.